Kasa24 is a ubiquitous chain of 24-hour convenience stores in the Divine Republic of Kresimiria. Currently a subsidiary of Maj Holdings, it is one of the largest private retail networks in the country.
Operations
Kasa24 currently operates over 600 stores in the Republic, with a presence in all ten districts (since the opening of the first store in Sprodvice in 2001.)
Kasa24 has periodically faced scrutiny from regulators and trade unions, particularly regarding its 24-hour operating model. Critics have accused the company of exploiting regulatory loopholes to undercut state-run retailers like NaroMart, while supporters argue it modernised retail access, especially in urban districts.
The chain has become a cultural fixture, frequently associated with nightlife, shift work, and urban youth. Its brightly lit outlets are a common setting in Kresimirian film and television, often used to symbolise late-capitalist urban life.
History
The Srbljic Era (1972–2008)
The brand began as the Kasa Cooperative, a loose association of grocers. However, its modern iteration was forged by Matej and Silvije Srbljic.
Following the collapse of their father’s business (NOAEC) due to state regulations, the siblings pivoted to retail. Using their inheritance, they bought out the struggling cooperative members in 1987. They rebranded the chain as Kasa24, focusing on the “after-hours” market to bypass direct competition with the state-run NaroMart.
While Matej managed the aggressive expansion, Silvije handled the political strategy, running for the Assembly to lobby for deregulation. Their business boomed in the 2000s under the liberalizing policies of Stoyan Vasilis, which allowed them to import foreign goods more easily.
The Maj Acquisition (2008)
In 2008, the Srbljic siblings sold the company to Bran Maj for â‚1.5 billion, marking one of the largest private acquisitions in Kresimirian history.