Vladi Srbljic (1915–1988) was a Kresimirian businessman and financier who founded the Novi Otonik Agricultural Exchange Centre (NOAEC). He was the patriarch of the wealthy Srbljic family and a key figure in the mid-century economic development of District II.
Srbljic made his fortune acting as the primary financial intermediary between the agricultural producers of the eastern plains and the growing industrial workforce of Novi Otonik. Operating in the relatively unregulated market era prior to the rise of Ljubo Sanjakorin, he amassed millions of Krejts, establishing the capital base that his children, Matej and Silvije, would later use to found the Kasa24 retail empire.
Biography
Born in 1915, Srbljic worked as a clerk in the Vosti imperial logistics corps. Following the Unification War, he recognized that the new Republic’s rapid industrialization would require a stable food supply chain. In 1945, he founded NOAEC, effectively creating a private futures market for grain and livestock in the district.
He was a staunch critic of the 1974 Food Security Act, correctly predicting that state price controls would destroy his brokerage business. He died in 1988, just months before the State Enterprise Act nationalized the remaining agricultural sectors, rendering his life’s work obsolete.